Williamstown Theatre Festival
    Website design
    XXIX, 2024

We worked with the WTF team to design and build a new website that reflects the future of the festival and supports its reimagined brand and season purchase model. The site features a bespoke ticketing system with custom attendance schedules, as well as flexible, Ghost-integrated editorial tools for year-round content. 

Ahead of the full launch, we also created a microsite to debut Pentagram’s new identity and announce key programming.

Role: Designer & Project Lead
     Team: XXIX
     Brand Identity: Pentagram

Aplós
    Website design
    XXIX, 2023

Providing an elevated alternative to alcohol. 

Our approach utilized the brand’s sensorial art direction to emulate a moment of calm, while a consolidated shop panel allows a user to purchase the product.

Role: Designer
     Team: XXIX
     Branding, Creative Direction & Product Design: Pure Magenta
     Development: gardener.nyc
     Campaign & Photography Creative Direction: Ania et Lucie
     Renders: Neil Jackson

Youswim
    Brand identity & web design
    XXIX, 2023


Made with a famously flexible ribbed fabric, Youswim’s suits are designed to adapt with you and your body through life’s changes. We leveraged motion to represent change over time, adding the shifting gradient and expressive variable type treatments to their elevated approach to art direction. We tied it all together with a custom, variable logo.

For their shop, we embraced Youswim’s limited product line by creating a unique and highly visual filtering system that emphasizes the collection’s flexibility.


Role: Design
    Creative Lead: Simone Robert
    Team: Kate Doyle, Sam Taylor  

Presq
    Website design
    XXIX, 2024

Presq creates design tools, events, and customizable products that give people agency in their self-expression. We built a custom e-commerce site that channels the energy of their mission and community. Designed with a modular UI system and flexible CMS.

Role: Designer
     Team: XXIX
     Brand & Art Direction: Presq
     Development: Sanctuary Computer

Geneva
    Website & Brand Design
    XXIX, 2023

We led a strategic brand refresh and designed a new marketing site to support discovery and exploration on the Geneva app. The updated brand system features expressive typography, a toolkit of UI-inspired stickers, and guidance for highlighting user-submitted content. The new site brings Geneva’s vibrant communities to the forefront, celebrating the individuals and groups that make the platform thrive.

Role: Designer
     Team: XXIX
     Development: Sanctuary Computer