Alison Roman
Website design
XXIX, 2025
We designed a new website that reflects the care, accessibility, and clarity at the heart of Alison’s work. Thoughtful, editorial-forward features make her recipes more practical and enjoyable to use, including a unit conversion toggle, recipe-friendly printing, and structured metadata for third-party cooking apps. The platform balances utility with creative expression, giving readers a smooth, modern experience while foregrounding Alison’s voice.
To support this new foundation, we migrated content and subscribers from Substack and Squarespace into a single system. A seamless member migration and integrated publishing flow ensure continuity for readers while giving Alison complete autonomy over her content, audience, and future growth.
The result is a long-term editorial platform built to scale with her evolving brand across books, tours, videos, and more.
To support this new foundation, we migrated content and subscribers from Substack and Squarespace into a single system. A seamless member migration and integrated publishing flow ensure continuity for readers while giving Alison complete autonomy over her content, audience, and future growth.
The result is a long-term editorial platform built to scale with her evolving brand across books, tours, videos, and more.
Role: Designer & Project Lead
Team: XXIX
Development: Sanctuary Computer
Williamstown Theatre Festival
Website design
XXIX, 2024
We worked with the WTF team to design and build a new website that reflects the future of the festival and supports its reimagined brand and season purchase model. The site features a bespoke ticketing system with custom attendance schedules, as well as flexible, Ghost-integrated editorial tools for year-round content.
Ahead of the full launch, we also created a microsite to debut Pentagram’s new identity and announce key programming.
Role: Designer & Project Lead
Team: XXIX
Development: Sanctuary Computer
Aplós
Website design
XXIX, 2023
Providing an elevated alternative to alcohol.
Our approach utilized the brand’s sensorial art direction to emulate a moment of calm, while a consolidated shop panel allows a user to purchase the product.
Role: Designer
Team: XXIX
Branding, Creative Direction & Product Design: Pure Magenta
Development: gardener.nyc
Campaign & Photography Creative Direction: Ania et Lucie
Renders: Neil Jackson
Clue Perfumery
Logo, Fragrance Cap Design, Illustration
2023
Collaborator: Caleb Vanden Boom
Youswim
Brand identity & web design
XXIX, 2023
Made with a famously flexible ribbed fabric, Youswim’s suits are designed to adapt with you and your body through life’s changes. We leveraged motion to represent change over time, adding the shifting gradient and expressive variable type treatments to their elevated approach to art direction. We tied it all together with a custom, variable logo.
For their shop, we embraced Youswim’s limited product line by creating a unique and highly visual filtering system that emphasizes the collection’s flexibility.
Role: Design
Creative Lead: Simone Robert
Team: Kate Doyle, Sam Taylor
Presq
Website design
XXIX, 2024
Presq creates design tools, events, and customizable products that give people agency in their self-expression. We built a custom e-commerce site that channels the energy of their mission and community. Designed with a modular UI system and flexible CMS.
Role: Designer
Team: XXIX
Brand & Art Direction: Presq
Development: Sanctuary Computer
Clairo
Merch
2024
Role: Lettering
Collaborator: Caleb Vanden Boom
Geneva
Website & Brand Design
XXIX, 2023
We led a strategic brand refresh and designed a new marketing site to support discovery and exploration on the Geneva app. The updated brand system features expressive typography, a toolkit of UI-inspired stickers, and guidance for highlighting user-submitted content. The new site brings Geneva’s vibrant communities to the forefront, celebrating the individuals and groups that make the platform thrive.
Role: Designer
Team: XXIX
Development: Sanctuary Computer
Grand Circus Magazine: Issue 6
Other Studio, 2019
Grand Circus Magazine is a seasonal publication on arts and urbanism in Detroit. The theme of the magazine changes with every issue, and its content is ultimately rooted in the rich culture that runs within the city and its community.
This was to be the last printed issue for the time being. The theme was Be My Baby, referencing the classic Motown hit by The Ronettes. It stands as a love letter to Detroit, a celebration of it's resilience, and an ode to Motown.
With the team at Other Studio, I was tasked with redesigning the magazine's identity and fully designing a majority of spreads. My approach to this project was to lead with classic typography and designed elements that then are revived with an experimental touch. Whether that was through the addition of textures, 3D elements, unconventional layouts, printed and scanned materials, the magazine became a highly visual and maximalist editorial piece that reflects the city's cultural range.
Role: Design
Creative Director: Eileen Tjan
Designers: Kate Doyle, Lauren Gallagher