We designed a new website that reflects the care, accessibility, and clarity at the heart of Alison’s work. Thoughtful, editorial-forward features make her recipes more practical and enjoyable to use, including a unit conversion toggle, recipe-friendly printing, and structured metadata for third-party cooking apps. The platform balances utility with creative expression, giving readers a smooth, modern experience while foregrounding Alison’s voice.

To support this new foundation, we migrated content and subscribers from Substack and Squarespace into a single system. A seamless member migration and integrated publishing flow ensure continuity for readers while giving Alison complete autonomy over her content, audience, and future growth.

The result is a long-term editorial platform built to scale with her evolving brand across books, tours, videos, and more.

Role: Designer & Project Lead
Team: XXIX
Development: Sanctuary Computer