Made with a famously flexible ribbed fabric, Youswim’s suits are designed to adapt with you and your body through life’s changes. We leveraged motion to represent change over time, adding the shifting gradient and expressive variable type treatments to their elevated approach to art direction. We tied it all together with a custom, variable logo.
For their shop, we embraced Youswim’s limited product line by creating a unique and highly visual filtering system that emphasizes the collection’s flexibility.