She Shreds
    Brand Identity
    Other Studio, 2019

She Shreds is a music media organization that's mission aims to educate and empower the musical community by providing content that is accessible and inclusive. The brand carries a strong legacy of uplifting women in music throughout their editorial content and is most widely known for their printed magazine.

Our task was to provide an identity that was sharp, contemporary, and represented the strength of the brand as it moved into a new chapter of their media organization. We set out to redesign the logo and brand guidelines, including an expanded brand system of various logomarks for different use cases and usage guidance for their multiple channels.

Role: Design
    Creative Director: Eileen Tjan
    Designer: Kate Doyle